The Mission
The Archivist DAO is a unique space for physical collectible enthusiasts, aiming to collect, monetize and archive the world’s most legendary items. Their aim was to bring together the world of physical collectibles with the realm of blockchain. Our role was to design an instantly recognizable logo, their complete brand identity, website and promotional content for their launch.
Simplicity + Versatility
When we started designing the logo for Archivist DAO, we had one mission in mind: simplicity mixed with versatility. The task was to design a logo that could seamlessly adapt across different mediums and styles while remaining instantly recognizable. Taking inspiration from the iconic MTV logo, known for its adaptability, we embarked on a creative journey. Our exploration led us to create a distorted A, a symbol that perfectly captured the essence of Archivist DAO.
Consistency and uniqueness
Next, we forged their visual identity; a fusion of black, gradients, graffiti, and 3D visuals that represented their roots in street culture and their connection with the crypto space. The identity took shape through their website, pitch deck, and promotional videos, making them unmistakable amidst their peers! The visual identity we crafted set them apart from other DAOs in the market, making them a force to be reckoned with. The entire project was a thrilling journey of extensive experimentation that led to an amazing outcome – a consistent and captivating visual identity that appealed directly to the physical collectors.
