The Mission
Fluid’s ambition was to revolutionize the world of crypto trading. They sought to simplify and make trading more accessible, integrating it seamlessly into popular social apps. Their goal was to offer a user-friendly platform for trading major cryptocurrencies like BTC, ETH, DOGE, and SOL with advanced features such as real-time analytics, security alerts, and cross-chain swaps.
We were entrusted with the task of crafting their logo, brand identity, promotional video, and website to communicate this vision effectively and attractively.
The Outcome
We started by designing a logo that captured the essence of their swift and efficient trading bot, using a color gradient that flows from top to bottom. This was followed by developing a visual identity that stood out in the digital world, characterized by a sleek dark mode theme with striking purple and teal accents.
We then brought Fluid’s story to life through a kinetic typography promotional video, which not only illustrated their unique offerings but also built anticipation for their launch.
The final piece was a responsive promotional website, encompassing all of Fluid’s key features, tokenomics, social media integration, and insights into their revenue share & affiliate models.
The Impact
Since the launch, Fluid has seen a significant uptick in user engagement and brand recognition. The new logo and visual identity have resonated strongly with their target audience, embodying the speed and ease of their trading platform.
The promotional video has been instrumental in explaining Fluid’s unique value proposition, leading to a higher understanding and interest among potential users. The website, with its comprehensive and user-friendly design, has not only attracted a considerable number of new users but also facilitated an enhanced trading experience.
Our collaboration with Fluid has been a testament to the power of thoughtful design in transforming a brand’s digital presence and amplifying its market impact.