The mission
For two decades, Promotive has been the driving force behind data solutions in the automotive industry. For their 20th anniversary, they aspired not only to reflect on their journey and achievements but also to project their vision into the future. Respecting their legacy while simultaneously modernizing their identity was our main objective. Our task was to revamp their brand, invigorate their logo, and refresh their website, all while preserving the core beliefs and values that Promotive was built on.
The rebranding
We revamped Promotive’s visual identity, striking a balance between paying homage to their historic logo and infusing it with a contemporary aesthetic. We also introduced a vibrant, engaging color palette inspired by their original scheme. To supplement this rebranding, we developed a sleek, modern website prioritizing conversions and presenting Promotive’s diverse solutions in a meaningful, coherent way. We further extended this new aesthetic to a range of presentation templates and stationery.
Set up for continued success
This comprehensive rebrand was more than just a visual refresh — it positioned Promotive for continued success. The more vibrant, future-facing brand identity serves not only as a mark of reverence for their profound legacy but also as a symbol of their forward-thinking ambition. Promotive’s rebrand enables a stronger and more compelling industry presence, ensuring their continued role as leaders in automotive data solutions. We’re truly proud and honored to have played a key role in this transformation ❤️
